A screenshot of bilibili’s bullet comments

As the producer of our podcast, I took charge of the episode’s structure, script and editing. Ray, my assistant producer, ensured that the podcast flew smoothly by brainstorming thought-provoking questions that addressed the main topic. She also modified the script and organized the order by which we presented our ideas. This was different from my first podcast with Mckenzie who took a more improvisational approach. Due to my non-native background, I often failed to effectively analyze the object as she did. Hence this time I carefully composed the script, and my podcast, though with less freedom and whimsy, was able to articulate our main arguments regarding bilibili’s embodiment of new media ideologies, its impact and thus implication of our contemporary media environment.

My first primary goal was to present our thinking in an engaging manner, luring the audience to actively participate in a deep conversation about new media. To achieve that, we began with a catchy dialogue instead of a monotonous introduction. By doing so we intended to make the audience feel as a part of our discussion rather than a receiver of our discussion. Aiming to further enhance our intimacy with listeners, we refused to stay completely theoretical, so we employed a handful of case studies which served as the testimony to our theoretical base.

Another goal was to clarify the operation of bilibili‘s comment system as much as we can: bilibili is a Chinese video-sharing website that characterizes a peculiar comment system many individuals are not familiar to. So how can we, in no more than 15 minutes, fully inform our audience of how bilibili works, given the fact that our clarification was already made harder because we were explaining something visual by plain words? The answer lies in 5:40, where we utilized music to manipulate people’s aural experience in a way that resembled a visual experience. Go and check how this was done!

The recording of our podcast exhibited an affix of two learning outcomes: critical thinking and reading resulting in writing and rhetorical composition. I had to critically judge the ideas in the different texts I used as references for my episode. Synthesizing these ideas into my podcast implied a conversion from one rhetorical situation to another (from writing to audio). In short, I appropriated the critical analysis from written pieces into the audio context by speaking in a more colloquial, grounded and intriguing fashion. The production process also evoked collaboration as Ray and I aligned our thoughts to generate a coherent and complete effect. Finally, the use of online critiques, images and music resources trained me to become a better digital citizen.

Overall I went through a refreshing experience that has shed a new light on how individuals could approach their future writing projects. The interactive and multimedia aspects of a podcast trump the egoistic narrative that exemplifies numerous student essays. It would be revolutionary to incorporate the two aspects mentioned above into writing, which could be realized by shifting the perspective of narrative and applying different forms of media.

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